Seven Zhang

Email: seven7zxq@gmail.com

©2025 Seven zhang

001-Balenciaga Events Production

“MY

Balenciaga fashion show project was centered around exploring alternative approaches that align with ecological sustainability. I meticulously designed the show by integrating brand-appropriate creative concepts, strategic market solutions, and sustainability initiatives. The project connected the principles of sustainability to cultural preservation and heritage, while also presenting a commercial strategy for the Balenciaga Creative Market (Balenci-Market). I considered the long-term influence of the brand, including its contributions to education and the arts. Through a carefully crafted series of initiatives, I emphasized sustainability as a core strategic element, seamlessly incorporating eco-conscious practices throughout the event. The project further promoted cultural development, positioning Balenciaga as a trailblazer in both fashion and cultural communication, working to decolonial influences within the industry and leading the charge for transformative change.”

Marketing Plan

Culture Spotlight, brand sustainable development

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002-Brand PR Plan- general_experiment

Brand Philosophy

General Experiment is an avant-garde fashion brand based in New York, uniquely positioned at the crossroads of art and fashion. Our mission is to transform personal narratives into a collective tapestry, creating a vibrant community that champions individuality, creativity, and diversity. We believe that fashion transcends mere clothing; it is a powerful medium for storytelling and cultural expression.

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003-Marie Claire MC house ｜WM house时室

Marie Claire fully developed a multimillion-dollar art curation complex. As an intern, I contributed to the creative campaign and offline execution of various projects, including collaborations with Sisley, Microsoft, and artists in architectural design.

Events view

Seven Zhang

Main

Fashion Project

Digital Project

PR&Event Case