Seven Zhang

Email: seven7zxq@gmail.com


Main


Fashion Project


Digital Project

What is Front


PR&Event Case

Balenciaga show plan
PR plan for “general_experiment”
Marie Claire ｜Mchouse





Aboout
CV


©2025 Seven zhang

001-Balenciaga Events Production

“MY

Balenciaga fashion show project was centered around exploring alternative approaches that align with ecological sustainability. I meticulously designed the show by integrating brand-appropriate creative concepts, strategic market solutions, and sustainability initiatives. The project connected the principles of sustainability to cultural preservation and heritage, while also presenting a commercial strategy for the Balenciaga Creative Market (Balenci-Market). I considered the long-term influence of the brand, including its contributions to education and the arts. Through a carefully crafted series of initiatives, I emphasized sustainability as a core strategic element, seamlessly incorporating eco-conscious practices throughout the event. The project further promoted cultural development, positioning Balenciaga as a trailblazer in both fashion and cultural communication, working to decolonial influences within the industry and leading the charge for transformative change.”












Marketing Plan







Culture Spotlight, brand sustainable development






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